Meet Our Experts | Tom Armenante
Tom Armenante
Co-Founder & Ecommerce Director, GTSE
Co-Founder of GTSE, Tom plays a central role in driving the company’s ecommerce growth and digital strategy. With a strong background in SEO and search-led content architecture, he ensures GTSE’s Knowledge Hub delivers technically accurate, search-optimised guidance across all trade product categories.
View LinkedIn ProfileEcommerce & SEO Leadership
Tom specialises in search engine optimisation, category structure, and scalable ecommerce performance within competitive trade markets. Since co-founding GTSE, he has overseen the expansion of product categories including cable management, electrical accessories, insulation tapes, safety signage, and workplace consumables.
His SEO expertise ensures that GTSE’s blogs and buyer’s guides are built around real search intent, technical accuracy, and commercially relevant insight — helping trade professionals find reliable information when researching product specifications and applications.
Product Knowledge & Content Strategy
Beyond digital growth, Tom has developed extensive knowledge across GTSE’s full product range. His understanding of product materials, performance standards, and application requirements supports the creation of structured buyer’s guides that explain differences clearly and support confident purchasing decisions.
This combination of ecommerce leadership and product familiarity ensures that the GTSE Knowledge Hub remains both technically authoritative and strategically positioned within the trade consumables sector.
Articles by Tom Armenante
Selected tape buyer’s guides written by Tom: