Celebrity real estate interest has grown recently, thanks to the likes of the hit Netflix series Selling Sunset. But which of TV’s property icons have the greatest social media earning potential? Conducting social listening and influencer analytics, we’ve been able to rank the stars who could be making the most from Instagram.
The most valuable Instagram account revealed
Analysing potential earnings for reality property stars per Instagram post, we can reveal that the account shared by Dream Home Makeover’s Shea and Syd McGee has the platform to rake in the most money.
With over three million followers, the profile can realistically charge up to £7,422.69 per sponsored post. Put into context, the couple could earn £385,979.88 over one year from just one paid promotion each week. And with an estimated YoY follower growth of 132.9%, this figure could continue to rocket!
Next up, we have the Scott siblings, Drew and Jonathan, hosts of the popular show Property Brothers. With roughly the same number of followers each (2.4 million), the pair can draw over £5,000 apiece in sponsorship per post.
Who owns Selling Sunset’s most profitable profile?
Placing fourth overall across our index, with over 2.1 million Instagram followers, Selling Sunset’s Chrishell Stause is positioned to earn more money from sponsored posts than any of her co-stars. In fact, the real-estate-agent-turned-TV-personality could be looking at a staggering £5,197.79 per paid social upload. And with an incredible 116,500 average likes per post, and an enviable engagement rate (5.4%) bettered only by A Place in the Sun pair Jonnie Irwin (6.45%) and Ben Hillman (6.31%), the Netflix favourite could be the smart pick for collaborators looking to attract relevant audiences.
Joining Chrishell towards the top of our list, castmate Christine Quinn could also be earning an astonishing sum per sponsored Instagram upload (£4,376.46). Interestingly, though, Christine has seen her account grow at a rate of 42% over the last 12 months, compared to Chrishell’s 26.9% - if the trend continues, the former could overtake her co-star soon enough! Meanwhile, fellow Selling Sunset icon Heather Rae Young is also worth around the £4,000 mark per post.
Rounding off our overall top ten, Mary Fitzgerald is the fourth-ranking Selling Sunset star to feature in our property rich list. She might not have the same draw as her celebrity castmates but can still demand a healthy £3,190.21 for each paid post pushed out to her 1.3 million followers.
Flip or Flop: Christina Haack comes out on top
Ranking seventh across our index, Flip or Flop’s Christina Haack has cultivated an audience of over 1.7 million Instagram followers. And with no one on our list generating a greater average number of comments from fans per upload (1,200), she also demonstrates a serious rate of follower engagement.
As such, the real estate investor can charge in excess of £4,105.71 per paid post. Interestingly, this is considerably more than ex-husband and current co-presenter Tarek El Moussa, whose estimated Instagram valuation sits at a maximum rate of roughly £2,586.22 for a sponsored ad.
Million Dollar pair complete the most profitable property accounts
Rounding off our top ten most profitable celebrity-realtor-owned Instagram accounts, we have Ryan Serhant and Frederik Eklund of Million Dollar Listing New York.
Fascinatingly, Eklund generates twice the number of average likes (22,300 vs 12,000) and comments (518 vs 214) than his on-screen presenting partner, but Serhant earns marginally more per post.
Meanwhile, fellow MDLNY broker Steve Gold sits much lower down our list, earning a comparably low £1,322.08 for each sponsored post.
With celebrity and TV real estate enjoyed by countless fans over the last 12 months, many Brits have been inspired to tackle their own renovations. For expert home design advice, check out the latest over on our blog .
*A total of 41 property stars were analysed. To determine which personalities are positioned to earn the most from social media, we used the influencer marketing hub Instagram money calculator to determine how much the individuals are expected to earn, per post. We also used the influencer marketing and analytics tool, HypeAuditor to generate follower and fan engagement data. With this information, we were then able to calculate the fee each could demand per sponsored post. Please note, the money figures from the tools were given in US dollars, therefore we exchanged the figures into GBP, Canadian Dollars, and Euros using the currency converter tool, XE.com. All figures including currencies and social media followings are correct as of 09/09/2021.